5 Benefits of Attending Industry Events

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5 Benefits of Attending Industry Events
Category: Industry Trends

Here are our top five reasons why we think getting out of the office and attending an event is good for not only your business, but also your future.

Step out of your comfort zone.
To quote New York Times bestselling author John C. Maxwell, “To succeed in life, we must stay within our strength zone but continually move outside our comfort zone.” Being comfortable in your position isn’t always a bad thing, unless it starts to stunt your professional growth. Getting out of the office to learn, away from your everyday environment and distractions, can enable you to focus and be more open to new ideas. Hearing experts and fellow industry leaders speak can help you get a fresh perspective. Offsite, in-person events also serve a different purpose than online events, which don’t require you to be as social or allow hands-on training. 

Sharpen your skills.
Sitting at the same desk and doing the same thing all day can be a bit monotonous. Taking a break from the office to attend an event can enable you to sharpen your skills and learn best practices. It takes less time and energy to chop down a tree with a sharp ax than a dull one. Invest in yourself and your own growth (in all areas of life). Your future self will thank you. 

Take advantage of networking opportunities.
Workshops are a great place to meet like-minded people who share interest in your industry. Connecting with others in your field can lead to brainstorming and process improvement. Sometimes all it takes is sharing your processes with others and receiving feedback to spark a more efficient way to work. It never hurts to put yourself out there and build relationships. Introducing yourself to others can lead to finding your next mentor, or even just a friend to trade ideas with. 

Learn how to optimize your tools.
It’s important to learn how to use the tools you already have to their fullest potential. Many offices do not fully realize all of the functionality their product or service has, and the reason could simply be that they haven’t had to use it before. Whether the event you’re considering attending is focused on an application, a product, or a service that your business uses, you will leave with tips to work more efficiently. These events are designed to detail the specifics and teach you how to use products to your advantage.  

Take new insights back to the office.
Sharing your new knowledge with your co-workers is very rewarding because you have the power to improve your entire office. The more active you are in your industry, the more often your peers may ask you for advice. As an added bonus, the more you learn, the quicker you can become an expert in your field and position yourself for even more opportunities. 

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